Beefily thick and chalky, with a phony-feeling (but thankfully under-stated) sweetness and a drab cocoa flavor. Part of what makes it drab is the fact that it's got hardly any saltiness, which makes the rest of the underwhelming flavor feel 'blunt' and one-dimensional. It doesn't drink great, but I've had worse. This is what you think it is, and if you think this is good, then it's not what you think it is.
