Deliciously creamy-- and that's not only the main focus, but pretty much the only focus. The visuals are fantastic, as is the drinking experience-- it's just lacking a resolute cocoa flavor. What's there is super subtle, and it remains well balanced from a salty/sweet perspective as well, so it's still has a creamy, indulgent feel that you'd expect from a creamline chocolate milk-- just with delicate dusting of chocolate.