Unsurprisingly thick and chalky, but surprisingly chocolaty-- and I must say, there's more of a salty hit which is rarely found in this recovery, protein-laden genre-- and I think it does the flavor and drinking experience some good. That said, it still compares poorly to your average, 1% lowfat chooclate milk, but it's noticeably a step up from your typical low-carb, high-protein gruel. "Indulgence" is definitely a stretch, but if we're speaking in relative terms, fine.