Appropriate salty/sweet balance for a more adult, sourish, mature(ish) cocoa flavor-- which seems to be standard across many private label 2% organic chocolate milks. Sure, there's a cooked milk flavor from the ultra-pasteurization, sure that kills the 'soul' of the chocolate milk-- but the rest of it is decent enough to satisfy in a pinch, or even feature as the 'indulgent' portion of an unremarkable bagged lunch.