Somewhat salty upfront pop, with a sweet, almost malty flavor in the latter half. There's something novel going on here, and not in a way that hits me in the right way. It's under-chocolaty for sure, and the primary 'flavor' is hard to pin down, and I'm not sure it's worth the search. Texture-wise, it's full and smooth for a whole chocolate milk-- it drinks nicely, and the base is its most favorable feature in my opinion.