Remarkably subtle-- and that's not a euphamism for bland. Upon first sip, its extremely lithe yet creamy base dances on the palate and leaves you with dark-ish cocoa footprints that form a cumulative indulgence rarely experienced in potable dairy confection. There's a maturity to the experience-- led by the uniquely delicious cocoa flavor, and enhanced by its confidence to challenge two traditionally commonly held chocolate milk paradigms-- (1) sweetness ie essential [false], and (2) the thicker the better [also false]. Drink this with deliberation, savor each sip, and be better for the experience.