Still thick, sweet, and chocolaty as prior formulations, though to me (as someone who has had lots of PL over the years, but cannot test the versions side-by-side) it feels slightly thicker (unfavorable) and saltier (favorable) which cancel each other out from an enjoyment standpoint. While there is still a Jersey cow on the label, it now reads 'Taste the Promised Land Difference' rather than saying 'Taste the Jersey Cow Difference'-- which, to me, seems like an admission that PL is no longer using 100% Jersey milk. All that said, it's still an enjoyable treat that is one of the better national brands you'll find in the States.