As with nearly all mocha or chocolate/coffee milks, the coffee flavor way outpaces the chocolate flavor, where it feels like just coffee milk. Not a complaint, by the way, just an observation. This has a bit of a sweeter disposition than some others I've recently had, and I certainly find it enjoyable, but would be even more so (for me anyway) if it were reigned in a touch. But the creamline base is velvety and does more than its share of the flavor distribution and maintenance from initlal sip to lasting, satisfying repose.

Surprisingly amped-up flavor that leads with a searing sweetness but delivers enough chocolate and salt to feel more like a haymaker than a sucker-punch. After repeated sips, you develop a cumulative throat-sting from the syrupy sweetness, and the cocoa flavor disappears rather abruptly in the aftertaste. It starts off strong, but finishes rather feebly.

Well-balanced across the board, leveraging as much of its reduced-fat base as possible to provide a tasty treat. Decidedly better than most of its 2% peers by virtue of it being more chocolaty than average and keeping its sweet-salty balance in check.

Smooth and evenly creamy texture ultimately leaves you wanting more-- not so much more in terms of additional servings, but more in terms of more cocoa presence and dimension to the flavor. It's perfectly competent, and does not suffer the same pitfalls of other high fructose corn syrup containing chocolate milks. It's relatively inexpensive, and paints within its expectations.

Points for accuracy here, it tastes a lot like a peanut butter cup and is nicely restrained in a way that works to its benefit. The reduced fat base is neither pushed to its limits nor exposed-- it rests confidently in the background as the chocolate and peanut butter flavors tell their story.

I've had Freddy Hill Farms ice cream, so I know they know how to impart flavor. They just didn't do it very effectively here, unfortunately. It's got a nice creamy body that could be saddled with a LOT more flavor. Largely bland and unoffensive, it doesn't move the needle much for a whole chocolate milk.

Creamy, smooth, moderately chocolaty experience with a noticeable 'cooked milk' flavor that some might mistake for a 'caramelish' dimension. It does not live up to the past Marva Maid Extra Rich at all. There's no apparent richness beyond what your typical whole chocolate milk offers. It's good, not great.

Thick, yet smooth, with more of a light malty flavor instead of cocoa. I drank quite a bit of it in search of an additional flavor dimension, but it remained straightforward and enjoyable in its simplicity.

Creamy, salty, malty, and smooth— not a bad profile for a reduced fat chocolate milk, and while the cocoa piece is largely missing, it’s not too sorely ‘missed’ in this case.

Thin, smooth, and deliciously ice-creamy— quite an achievement with a mere 1% fat! It goes down quickly, but imparts a mildly salty, pleasantly chocolaty, fully unique flavor throughout. Patently excellent low fat chocolate milk.

Smooth, relatively-luxurious experience with a nod to malt and a moderate caramel-like sweetness. It drinks quickly and goes down without a fight.

Silky smooth and drinks quickly, thanks to a thin yet creamy texture and a pleasant, medium flavor that won’t stop you in your tracks for better or worse.

Reminds me of high quality primer— it feels like a great base that could support much more flavor. It does well to rein in the sweetness, but without prominent cocoa, cream, or salt presence, it ultimately feels underdeveloped, though is still easily drinkable.

Easily could pass for 2%— the cream is not only accessible, but accentuated— in part due to its velvety feel and balanced cocoa flavor.