Powerful caramel flavor upfront that lasts until the end-- tastes much more like a salted caramel / chocolate mixture with a heavy dose of sweetness than it does S'mores (chocolate / marshmallow / graham cracker). For my tastes, it's far too sweet, and the caramel-like flavor is distractingly strong. It's the first and only S'mores milk I've ever tried, so I very much appreciate the innovation and novelty here, but the execution is a bit off for my tastes.