Whoa-- way more sweet than I was expecting-- it was actually so powerfully cloying that it stung the back of the throat. I have to assume that this is not intentional and I got a particularly heavy-handed batch-- as I've had lots of this genre and it has never registered as painfully sweet. In an effort to look past that, there is a decent cocoa flavor (and gorgeous dark brown coloration) that is getting drowned out by the sugary onslaught. Texture-wise, it's got a bit of grit from the cocoa presence (again, which seems above and beyond for the lactose free, private-label genre,which I appreciate) and feels substantial and congruent with its 2% base. If you've got a sweet tooth, this will find it, and rot it out.