Mystifying combination of thin/smooth viscosity with a chalky, astringent epilogue-- giving it a medicinal bent (think Pepto Bismol without the tasty mint flavor). The weird foamy head that manifests a few minutes after pouring it into a cup is an ample harbinger of the non-milky experience upon which you'll soon embark. The cocoa flavor has an unflattering aerosol essence to it and despite the label touting "made with a Greek Yogurt base" there is no fermented, yogurty, microbial presence-- which is the best thing I can say about it.