Pleasantly sweet, and a unique chocolate flavor that you think will be fruity but it goes in a different direction when the salt kicks in— it’s intriguing. It does candify the cocoa slightly, but the balance works surprisingly well. Hard one to review— it’s memorable, but not outstanding, and not terrible—the uniqueness puts it just over 5.0.
Uber-sweet to the point where it nearly singes the back of the throat, but highly flavorful as well— there’s plenty of chocolate to be had. It’s almost as if they didn’t have the confidence in the cocoa flavor (which is plenty good) and cream (more than adequate) that they had to dump in a pile of sugar to boot. Most people will love this stuff, and I don’t hate it, but would enjoy it a lot more with a considerable drop in sugar.
Feels indulgent, but lacks direction. It’s light on cocoa flavor, which seems to be the only missing component, albeit a key one— especially when the label extols ‘Belgian Double Chocolate.’ Double? Double the calories, maybe, but not chocolate. It still tastes pretty darn good.
A sharp sourness to the initial bouquet will almost certainly (negatively) bleed into your taste experience. There’s a definite ‘caramel’ flavor pursuit here, which is odd given the ‘fudge brownie’ moniker. The taste isn’t as offensive as the smell, and the texture is noticeably thinner than other Frijj products— overall, it’s more caramel than brownie, and the initial flavor mystery wears off for the better as you sip away.
Much more pleasant experience than the first time I tried this. The ‘new recipe’ claim is definitely vindicated here— it’s a much creamier, more truly chocolaty experience, and despite being very thick (pet peeve of mine), it was still enjoyable.
Super thick and dense feeling— but flavorwise, my low expectations turned out to be hasty. It’s definitely undersweet (as the label clearly would suggest) but there’s still enough chocolate flavor and creaminess to provide a hint of indulgence. Fans of thick shakes would do well to seek this out if counting calories.
Looks and tastes a lot like the Moo Milk Choc Fudge, but seems to be lacking the ‘punch’ that gave Moo a unique flavor. It’s definitely potable, but doesn’t capture ‘brownie’ flavor particularly well (is that even an attainable pursuit in milk form?).
On the chalky side, but probably a result of the stronger than average cocoa flavor— perhaps an homage to Lactel Bio Chocolat Gourmand. Great choice from a flavor standpoint whether you require a lactose free chocolate milk or not.
Albino/gray milk with nary a hint of sugar, cocoa, or anything else that might taste good. If you’ve ever opened a cup-of-soup envelope and inhaled some of the dust that emanates forth— there's a tiny bit of that sensation in the flavor. Writing anything more would require taking another sip, so I’ll stop here.
Similar to the (non-organic) canned version in that it’s super thin, smooth, and primarily sweet with a somewhat skunky cocoa flavor playing second fiddle. It’s less pronounced in this version, but the watery base nudges this more toward the realm of ‘choco drink’ than ‘chocolate milk.’
Thick, chalky, and finishes with a strong, multivitamin twang that they attempt to mask with heavy-handed sweetness. The cover-up is always worse than the crime.
Different only in appearance compared with the 1L plastic bottle version. It’s simple, but pleasant— with cocoa as the prevailing characteristic. There’s a nice simplicity to it.
Deliciously creamy and balanced with an aftertaste that is both satisfying and enticing for the for the next sip. Everything feels ‘right’— it’s the best chocolate milk I’ve had in Belgium.
Despite having zero sweeteners (natural or artificial), this does *feel* like it’s artificially sweetened. It gives a sensation on the tongue not too different from artificially sweetened products I’ve had, but I do trust the label. It’s not offensive, especially considering the zero sweetener claim— they’ve done well to make it palatable.
Noticeably thicker (though still less so than average) and a fair bit more flavorful than the glass bottle version— thanks mostly to a maltiness that pervades the experience. A uniquely-flavored drink that is more malt than cocoa, but makes that formula work.
Silky smooth and well rounded flavor though nothing stands out in particular. The chocolate flavor is more present up front, it washes away fairly quickly, but by then— you’re already well into the next sip.
There's some kind of action that goes on in the back of the mouth, akin to a how a relatively light liqueur might feel. Maybe this stuff is starting to ‘turn’— it’s not quite to the boozy stage but has a disconcerting feel, and a sourness that fills the remainder of the experience.
Gorgeous aesthetics when poured out of the box (which might be the most generic-looking packaging I’ve yet seen!), but nothing more than a lightly sweet, mildly flavored, recognizably cocoa beverage. Simple from first look to first taste.
Not much of a downgrade from the standard version— the strong flavors are all still preset and the 11 calorie (per 100mL) difference seems negligible from a taste standpoint. The grain seemed a bit larger and more noticeable in this version.
Feels like average chocolate milk that’s been watered down just a little. It spends little time in your mouth, and never really gets a chance to establish much of a taste. It’s not offensive, but certainly not indulgent.
